Author: Barak Hirchson

Barak Hirchson

20 years’ worth of experience in the online marketing and fintech industries with an intuitive understanding of contemporary ecommerce solutions, allowing me to anticipate global market changes and identify opportunities for growth.

The landscape of influencer marketing is experiencing an unprecedented surge, remolding business strategies across the globe. With a towering valuation of $16.4 billion, the influencer ecosystem has emerged as a compelling and lucrative domain for brands big and small—marking an impressive growth trajectory from $1.7 billion in 2016 to $13.8 billion in 2021. As this domain continues to thrive, navigating the nuances of digital payouts becomes essential. Managing digital payouts with finesse is more than adhering to industry standards; it’s about crafting tailored compensation models that resonate with the heterogeneous crowd of freelancers who drive this vast marketing engine. Today’s…

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The confluence of financial technology innovation is drastically altering the landscape of global commerce, with digital transformation at its core reshaping international transactions. The evolution and disruption brought forth by multi-currency payouts herald a new era of efficiency and inclusivity in financial interactions across borders. This dawn of digital financial solutions promises to navigate the complex terrain of global trade while propelling the economy forward in unprecedented ways. The utilization of distributed ledger technology (DLT), including the rise of central bank digital currencies (CBDCs) and tokenized assets, marks the frontier of this financial revolution. As we stand at the cusp of a restructured economic order, the imperative for policymakers and industry executives…

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As the curtains rise on the financial narrative of 2024, cross-border payouts are poised to play a pivotal role in the unfolding story of global transactions. Poised to surpass a staggering $40 trillion, these international payments are the lifeblood of the expanding global marketplace, ensuring seamless transfers and the strategic connectivity vital for thriving in a dynamic economic environment. With the global focus sharpened, businesses are called to master the artistry of managing these transactions to bolster productivity, diminish costs, and uphold the imperative bonds with global suppliers. In this guide, we’ll navigate the intricacies of cross-border payouts, explore technological innovations, and examine regulatory…

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As the landscape of financial operations continues to evolve, invoice automation is transforming the mundane task of invoice processing into a streamlined process dominated by precision and speed. The heart of this transformation lies in invoice parsing, a technological triumph that enables swift invoice data extraction with unparalleled accuracy. Businesses seeking to enhance their accounts payable systems are increasingly adopting invoice parsing solutions, effectively rendering outdated manual efforts a relic of the past. These cutting-edge tools meticulously extract critical details from invoices regardless of the source format, mitigating error risks commonly encountered with traditional methods. This automation is not only a time-saver but also a catalyst for tighter financial…

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Hi Everyone,For those who know me, you’re aware of the passion I have for product marketing and financial products. It’s a drive that has fueled my professional journey and led me to the role I proudly hold today as the Co-Founder and Chief Solutions Officer at Payouts.com.Reflecting on the last decade in the fintech space, we witnessed the ‘Money In’ era – a period where fintech giants like Stripe, Adyen, and Nouve revolutionized how businesses handle incoming global payments.They successfully broke down the barriers of multi-currency transactions, enabling companies to receive international payments effortlessly. This era marked a significant milestone…

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