Author: Rubi Lebovitch

The rise of the micro-influencer has redefined the creator economy, allowing individuals with smaller, yet highly engaged audiences to turn their niche passions into profitable ventures. These creators leverage their authentic connections to drive meaningful interactions and trust, offering brands a powerful way to connect with targeted communities through relatable and impactful content. This shift has empowered micro-influencers to play a significant role in reshaping marketing strategies and audience engagement. Today, I’m thrilled to be speaking with Lucy Quick, a dynamic leader in the social and creator marketing space. Lucy Quick is a Social & Creator Marketing Leader with over…

The creator economy has revolutionized the way individuals and artists turn their passions into profitable ventures, leveraging digital platforms to produce, market, and monetize content. This dynamic ecosystem has not only empowered creators but also reshaped how brands connect with audiences. Today, I’m delighted to speak with Jamie Gutfreund, a visionary leader in the creator economy space. Jamie Gutfreund is the Founder of Creator Vision, a consultancy that helps brands maximize their investments in the creator economy. Jamie is a globally recognized marketing executive with over two decades of experience. Her impressive career spans roles at major companies like Microsoft,…

As e-commerce grows, traditional payout structures are becoming increasingly obsolete and ineffective, leading to inefficiencies and financial strain due to delayed and fragmented payments. Today’s discussion will explore the impacts on cash flow, vendor relations, and overall business health, while presenting innovative solutions for more efficient, timely, and sustainable payout processes, and explaining why current terms are unsustainable. To gain insights into this theme, I spoke with Ishtvan Torpoi, a seasoned affiliate and digital marketing expert. After working as an Affiliate Specialist at digital agencies for 8 years and nearly 2 years of freelancing, he founded TAG Affiliate Marketing Agency…

In today’s affiliate marketing ecosystem, efficient and flexible payouts are crucial. Affiliates demand faster payments and modern methods. Join us to explore these trends with Stefan “Affpal” Muehlbauer, a leading expert in affiliate management. Stefan “Affpal” Muehlbauer is a renowned expert with an outstanding track record in the affiliate marketing industry. He has successfully built and managed numerous affiliate programs and teams, showcasing his expertise and leadership. As a highly sought-after speaker, Stefan delivers keynotes at some of the most prestigious industry events worldwide. He also runs two widely followed YouTube channels focused on affiliate management. Currently, he holds the…

In this era of digital transformation and growing customer expectations, CFOs face a complex challenge: effectively managing large-scale payouts while streamlining business transactions across diverse payment methods. To gain insights into this critical landscape, we spoke with Mark Brousseau, President of Brousseau & Associates, a leading authority in the payments and document automation space with over two decades of experience advising top providers. Mark joins us today to share his expertise on the key trends shaping CFO strategies for managing large-scale payouts and simplifying business transactions with diverse payment methods. Q1: Mark, based on your extensive experience, what are some…